AVT (Advanced Vision Technology Ltd), a leader in print automatic inspection, process control, quality assurance and color control for the packaging, label, folding carton, metal decoration and commercial print markets, has launched a top-down company rebrand, including a completely revamped website, www.AVT-inc.com.  

AVT’s rebranding addresses an extensive array of benefits with which AVT is associated. The company says that in recent years, a combination of innovation, technological advances and market share growth have led to AVT’s leadership in more than traditional inspection and quality control roles. AVT’s systems have evolved into end-to-end print production workflow control systems that enhance overall printing quality and positively impact customers’ bottom lines by reducing waste and improving both productivity and efficiency. 

The company also is emerging as a strategic partner and provider of next-generation products for digital printing. For example, now AVT offers a system that provides full automated inspection and verification throughout the entire digital printing process. Most recently, an AVT system was installed on the new Gallus DCS 340 digital label printing press that offers full quality assurance entirely integrated into the press control system. AVT also was chosen by Landa for its new Landa S10 Nanographic Printing Press.

According to AVT, the rebrand emphasizes its three core pillars of competitive differentiation: “Best-in-Class Technology & Solutions, encompassing a full suite of leading products and solutions through end-to-end workflow, the latest industry innovations, and a position as the only company with proven solutions in the digital printing sector; unmatched field expertise & experience, including AVT’s sole focus on print quality assurance and its 7,000+ installations around the globe; outstanding results emphasizing customer testimonials regarding real waste savings figures, revenue growth, differentiation, cost reduction and quality levels.”

“AVT offers a broad range of solutions that address far-ranging customer needs, and the rebrand showcases this through unique-to-audience messaging bound by the company’s overall brand strength,” says Jaron Lotan, CEO of AVT.  “Aside from obvious benefits such as quality control, various AVT print inspection solutions address ancillary specialized needs such as color management, overall print quality including resolution and production line efficiency. The fresh look keeps new and potential customers engaged while showing that AVT is evolving along with its customers’ needs.”